Edward Vicedo, MCC, ACTC
Edward helps hospitality executives and their leadership teams keep their best people, build ready-now successors, and lead consistently across every location.
Who is Edward Vicedo?
Edward Vicedo, MCC, ACTC is an executive coach and partner at Hospitality Leadership Coach (HLC). He works with CEOs, COOs, HR leaders and leadership teams at restaurant groups, hotel companies and senior living organizations.
He holds the Master Certified Coach (MCC) credential, the highest from the International Coaching Federation (ICF), plus the ICF Advanced Certification in Team Coaching (ACTC). He has more than 3,000 hours of coaching and has coached leaders from Disney, Google, Compass Group, American Express and John Muir Health. For three years he has served on the board of ICF Los Angeles (ICFLA), the International Coaching Federation’s Los Angeles chapter and one of the most active ICF chapters in the world, where he is Director of Marketing. Every Executive Coaching client at Hospitality Leadership Coach is coached by a senior coach with over 2,500 coaching hours.
Before coaching, Edward spent 20+ years in hospitality with Hilton, Mandarin Oriental, The Slanted Door Group (2014 James Beard Award for Outstanding Restaurant), 10 Grand Hospitality and New School Consulting. He managed Michelin-starred restaurants, built guest experiences for celebrity-driven brands, and taught hospitality management. He knows the pressure of a Saturday night service and of a quarterly board review. Leaders trust him because he has done the job.
Who Edward works with
Executives who need their leaders to deliver the same standard everywhere, not only where they can see it.
CEOs and COOs of multi-unit restaurant groups who need GMs and regional leaders delivering the same standard at location 5 and location 65.
Founders of boutique hospitality groups growing from a few concepts into a real company, and learning to lead through others.
HR leaders at hotel groups building a bench of property leaders and reducing costly manager turnover.
HR leaders in senior living and healthcare developing executive directors and department heads who keep staff and residents well cared for.
What Edward helps organizations solve
Manager and leader turnover
Coaching that helps leaders keep their best people and lowers the cost of replacing them.
Succession and bench strength
Developing high-potential managers into ready-now GMs, regional leaders and executives.
Consistency across locations
Aligning leadership teams so standards and culture hold as you grow.
Leading through change
Expansion, acquisitions, new technology, and shifting guest and resident expectations.
Founder and CEO growth
Helping owners step out of daily operations and lead the company they are building.
Executive team alignment
Team coaching and facilitation that turn a group of strong individuals into a leadership team.
Edward works one-on-one, with leadership teams, and through 360 assessments, team coaching and executive team facilitation.
Credibility
Two decades running hospitality operations, and thousands of hours coaching leaders inside some of the most demanding organizations in the world.
Hospitality career
Hilton, Mandarin Oriental, The Slanted Door Group (2014 James Beard Award for Outstanding Restaurant), 10 Grand Hospitality and New School Consulting. Edward also taught hospitality management at The Culinary School at The Art Institute of California, San Francisco.
Leaders from organizations Edward has coached
Credentials
ICF Master Certified Coach (MCC) · ICF Advanced Certification in Team Coaching (ACTC) · 3,000+ hours of coaching
Board service
Board member (three years) and Director of Marketing, ICF Los Angeles (ICFLA), the International Coaching Federation’s Los Angeles chapter and one of the most active ICF chapters in the world. Also a former executive committee member of 2 Hands 2 Employ, a Los Angeles nonprofit building economic opportunity through hospitality careers, where Edward helped develop its curriculum.
About Edward
Edward ran Michelin-starred restaurants and built guest experiences for celebrity-driven brands. The success came at a cost: he felt disconnected from his family and his purpose.
Working with a coach showed him that success doesn’t have to be “either/or.” It can be “yes, AND.” Today he helps hospitality leaders and their organizations get the same result: high performance without burning out the people who deliver it. His coaching style is rooted in curiosity, integrity and joy.
Articles by Edward
Edward at a glance
| Topic | Details |
|---|---|
| Role | Executive Coach and Partner, Hospitality Leadership Coach |
| ICF credentials | MCC, ACTC |
| Coaching hours | 3,000+ |
| Hospitality experience | 20+ years with Hilton, Mandarin Oriental, The Slanted Door Group, 10 Grand Hospitality and New School Consulting, including Michelin-starred restaurants; former hospitality management instructor, The Art Institute of California, San Francisco |
| Works with | CEOs, COOs, HR leaders, executive teams, GMs and high-potential leaders |
| Industries | Restaurant groups, hotels, senior living, healthcare |
| Formats | One-on-one coaching, team coaching, 360 assessments, executive team facilitation |
Frequently asked questions
What does MCC mean?
Master Certified Coach is the highest credential from the International Coaching Federation (ICF). It requires at least 2,500 hours of coaching; Edward has more than 3,000.
Can Edward coach several leaders across our organization?
Yes. Many engagements cover several leaders or a full leadership team, often combining one-on-one coaching, 360 assessments and team sessions so development is consistent across properties. Larger programs run as an Enterprise Partnership, with one plan agreed with your CEO and HR leader.
How do you measure impact?
Every engagement follows the Hospitality Leadership Coach D²E³ method. Goals are agreed with the leader and their sponsor at the start, informed by a 360 assessment and stakeholder interviews. A midpoint review checks progress against those goals, and the engagement closes with an impact report for the sponsor, owners or board.
What does Edward coach on?
Leader retention, succession and bench strength, consistency across locations, leading through change, founder and CEO growth, and executive team alignment.
How do we get started?
Book a discovery call. It usually runs about 45 minutes and covers your goals, who would be coached, and whether Edward is the right fit.
Work with Edward
Whether you are developing one key leader or your whole leadership team, start with a 45-minute conversation about your goals and the right engagement.